Omnichannel Marketing

Omnichannel means your channels work together—mail amplifies digital, and digital amplifies mail. Coordinate cadence, creative, and measurement across touchpoints. The most effective direct mail campaigns are now part of a larger strategy that includes email, social media, and online ads. We time direct mailings to coincide with digital outreach to provide a cohesive customer experience and boost response rates across channels.

All media types point to each other in this campaign and ultimately land in our website or social media where we can measure activity and contact the visitor.

Our Ad featuring dogsInc is a good example of multichannel advertising. The full page print ad directs visitors to our website and social media accounts…