Graphic Standards
Our graphic standards ensure a consistent, professional, and recognizable brand across all communications. By maintaining uniformity in our logo usage, colors, and typography, we reinforce our brand identity and build recognition and trust with our audience. These guidelines provide a clear framework for the use of our logo while creating your materials.
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Logo Color
Use the primary logo (2 color) whenever you can. If you use our logo in one color that color must be one of the these: White, Black or “Andrick Blue” Only the approved single-color versions should be used to maintain brand consistency.
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Logo Safe Area
A minimum clear space should always surround the logo to ensure maximum legibility and impact. No text, graphics, or other elements should enter this designated safe area. Use the total height of the words Print, Mail, Design as the minimum clear space all around the logo.
The Andrick Logo -stacked
Use the stacked logo in situations where the primary logo configuration is unfavorable. The services type can be challenging to read when the primary logos is very small. In some applications a centered logo works better in combination with other centered elements on the page. That’s fine but remember that the primary logo is always preferred.